Senior Social Media and Digital Marketing Specialist

WE ARE

SoftServe is a global digital leader in software development in Europe. Thousands of talented individuals work on 2,000+ projects with clients in the USA, Europe, LATAM, and APAC. We are about open-minded people who love technology and have the environment to craft their personal and professional growth. We understand that the best way to build our future is to help you build yours.

The Content Marketing team is a part of HR Marketing and is responsible for external and business communication, promo campaigns, podcasts, blogs, websites, social media, and design.

We’re a team focused on making SoftServe a great place to work!

IF YOU ARE

• Experienced with 3 years in social media and digital marketing
• Fluent in speaking and writing Polish and English at an advanced level (C1)
• Proficient in creating clear, engaging content for various channels and audiences in both Polish and English
• Skilled in working with digital and social media platforms such as LinkedIn, Facebook, Instagram, TikTok, YouTube, and Google, including both content creation and paid advertising
• Knowledgeable in planning and executing full-cycle promotional campaigns, including lead generation and brand awareness
• Experienced in e-mail marketing
• Analytical in managing promotional budgets, KPIs, and analytics
• Versed in using standard and AI-powered tools for content creation, campaign planning, and analytics, including Meta and LinkedIn Ads, HubSpot, Google Analytics, Pixel, Apollo, Staffbase, ChatGPT, and Claude
• Trend-aware with a strong pulse on the fast-moving world of social media and digital innovation
• Independent in managing tasks with strong multitasking abilities and exceptional attention to detail
• Resourceful with strong problem-solving and prioritization skills, experienced in working with various stakeholders
• Tech-savvy, knowing that clouds are not only in the sky

AND YOU WANT TO

• Create or proofread various texts including social media posts, podcast and video scripts, landing pages, and blog articles
• Work on social media and digital marketing strategies by meeting with stakeholders to discuss and advise on the best solution for a specific campaign or business case
• Post on, analyze, and coordinate social media channels' performance
• Plan, execute, and optimize full-cycle organic and paid campaigns across social media, Google, other digital platforms, and email marketing
• Generate leads and build databases
• Analyze data and draw insights from it
• Leverage and utilize AI technologies and tools to automate and optimize content creation and promotion
• Prepare simple visuals such as photos, reels, and videos for day-to-day communications and campaign briefs
• Check internal and external sources for inspiration
• Sync up with content teams at local and global levels to plan activities, update work management apps, and summarize results

TOGETHER WE WILL

• Grow professionally via SoftServe University and Udemy
• Share our knowledge and experience – it’s easy with so many experts on board!
• Take part in internal and external events, where you can build and promote your brand
• Ensure you grow professionally and experiment: we are open to creativity and innovation, just come and share your ideas
• Enjoy a flexible workplace policy and working hours
• Get an extra day off for your birthday, and then another one for Company Day

Make sure you enjoy your work and the SoftServe package of benefits: medical package, life insurance, sports card, cafeteria system, language classes, well-being sessions, psychological support, flexible work allowance, etc